传统的高校教材出版商要充分运用互联网技术的发展,在内容的表现、生产、传播、增值等方面实现全面创新,从而适应新的传媒条件下教与学的需求,实现出版商和消费者的价值共创。 Traditional university textbook publishers should take full advantage of the development of Internet technology to achieve total innovation in content performance, production, communication and value-added so as to adapt to the needs of teaching and learning under the new media conditions and to achieve the goals of publishers and consumers Value creation.