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读了《公关世界》1996年第二期陈国明同学的文章“公关教学忧思录”以后,深有同感。关于我国公共关系专业的教学,除了文章中所谈到的几点外,还有许多值得探讨的问题。作为一名公共关系专业的教师,我想就教学实践中所遇到的问题,谈点不成熟的看法。 一、公关基本理论研究的相对落后拖了公关教育的后腿 学生们在学了公共关系学课程之后,普遍的一个印象就是,公共关系学没有什么东西可学。从公共关系的定义不统一,公共关系学的研究对象不明确,到公共关系学的体系不成熟等等,似乎公共关系学除了几条枯燥的原则之外,再就是别的学科的一个大拼盘。我们在授课过程中,也感到公共
After reading “Public Relations World” in 1996 the second period of Chen Guoming’s article “Public Relations Teaching Notes”, I feel the same. On the teaching of public relations in our country, in addition to the points mentioned in the article, there are many issues worth exploring. As a public relations professional teacher, I would like to talk about the problems encountered in teaching practice, immature opinions. First, the relative backwardness of the basic theory of public relations dragged on the hind legs of public relations education Students studying public relations courses, the general impression is that there is nothing in public relations science to learn. From the definition of public relations is not uniform, the object of public relations study is not clear, to the system of public relations immaturity, etc., it seems that in addition to a few boring principles of public relations, is another big platter of other disciplines . We also felt the public during the lectures