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商标法中的“相关公众”、专利法中的“本领域普通技术人员”及版权法实践中的“普通观察者或听众”等拟制人格与传统法律上的“理性人”概念在构成和功能上无实质性差异,在学理和实践中经常被视为知识产权法语境下之“理性人”。分散于知识产权法不同领域中的理性人标准具有极多共性成分,“公因式”的提取可以为其适用提供更为简便和协调的路径。理性人标准适用于客体适格性确定、侵权判定及权利解释等知识产权法领域。在对知识产权法中理性人进行拟制时,应考虑所属群体范围、认知水平及时间选择等要素。知识产权政策目标定位和围绕着知识产品的“物化”环境两个因素影响着知识产权法中理性人标准的确定。实际判断者与理性人之间认知偏差的矫正以及理性人标准的类型化是解决我国知识产权法中理性人标准“客观化”障碍的主要路径。
Trademark law “public ”, “patent law ” in the field of ordinary technicians “and copyright law in practice ” ordinary observer or listener “and other proposed personality and traditional legal The concept of ”rational man“ has no substantial difference in constitution and function, and is often regarded as ”rational man “ in the legal context of intellectual property in his theory and practice. Rational person standards scattered in different fields of intellectual property law have a lot of common elements. The extraction of ”common factors“ can provide a more convenient and coordinated path for its application. The standard of rational man applies to the field of intellectual property law, such as object suitability determination, infringement judgment and rights interpretation. In the intellectual property law in the formulation of rational people, should consider the scope of the group, level of awareness and timing and other factors. The orientation of intellectual property policy and the circumstance of ”materialization“ and environment of knowledge product affect the determination of the standard of rational person in intellectual property law. The correction of the cognitive bias between the actual judge and the rational person and the standardization of the rational person’s standard are the main ways to solve the ”objectification" obstacle of the rational person in the intellectual property law of our country.