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“一+1=十”思维是创新思维的具体表征。“一”和“1”分别代表服装领域两种不同的结构、风格、服饰文化、艺术领域等,而“十”则代表一件全新的完整的服装设计作品。“一+1=十”创新思维可以运用于闽派中小型服装企业产品定位与开发中的每一个环节,即在产品定位上创新,让产品从同质化竞争中脱颖而出,树立品牌标志;在产品设计上创新,赋予产品个性化的外在表现和内在灵魂,给予消费者正确的风格导向;在产品开发上创新,产销结合,降低风险。合理利用“一+1=十”创新思维,可以促进闽派中小型服装企业品牌的科学转型、合理定位,提高企业产品开发能力。
“One + 1 = ten ” thinking is a concrete manifestation of innovative thinking. “One ” and “1 ” represent two different structures, styles, apparels, and art fields, respectively, in the field of apparel, while “Ten” stands for a brand new and complete costume design. Innovative thinking can be applied in every aspect of the product positioning and development of small and medium sized apparel enterprises in Fujian Province, that is, innovating in product positioning, making products stand out from homogenization competition and establishing brand logo ; In product design innovation, giving the product a personalized external manifestations and inner soul, to give consumers the correct style-oriented; in product development innovation, production and marketing combine to reduce the risk. Rational use of “one + 1 = ten” innovative thinking, can promote the ministerial small and medium sized garment enterprises brand scientific transformation, a reasonable position, improve product development capabilities.