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近年来,我国高校陆续扩招,招生人数、办学规模得到了一定的扩大,引得投资者纷纷选择高校周边进行投资,形成了大学商圈。经过数十年的发展,大学商圈投资几近饱和,激烈的竞争导致其利润空间急剧缩小,继而商家尽可能地从买家(主要为大学生)身上剥夺利润,以致存在诸如环境卫生差、管理混乱、偷窃、大学生购物被欺骗等不良现象,因此,综合分析高校周边商业区的发展过程并研究发展过程中出现的重大不良现象势在必行,并且能为政府市场规划部门、大学生合理消费提出有效可行的建议,继而逐渐消除类似搜刮利润等不良现象,寻求更优化的商业发展模式。
In recent years, the number of enrolled students, the number of enrolled students and the scale of running schools in our country have been expanded in a large scale. Investors have been invited to invest in universities and colleges around the world, forming a university district. After decades of development, the investment in the university’s business district has been almost saturated. The fierce competition has led to a drastic reduction in profit margins. As a result, merchants are deprived of their profits from buyers (mainly university students) as much as possible, resulting in problems such as poor sanitation, management Therefore, it is imperative to comprehensively analyze the development process of the commercial district around the university and to study the major adverse phenomena in the process of development, and it can be put forward for the reasonable consumption of the government market planning department and college students Effective and feasible suggestions, and then gradually eliminate similar to search for profits and other undesirable phenomena, to seek more optimized business development model.