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在激烈的市场竞争中,产品是企业赖以生存和发展的基石,因而,企业必须通过创造新产品、新需求来主动地适应外部环境的变化,避开环境变化带来的威胁,超前引导甚至驾驭环境的变化。这就要求企业把内部条件和市场环境的各种因素有机地结合起来,选择适宜的产品发展策略。从当代企业产品发展来看,企业的产品发展策略有五种:
In the fierce market competition, products are the cornerstone for companies to survive and develop. Therefore, companies must actively adapt to changes in the external environment by creating new products and new demands, avoid the threats posed by environmental changes, and even lead the way forward. Control the changes in the environment. This requires companies to organically combine internal conditions and various factors of the market environment, and choose appropriate product development strategies. From the perspective of the development of contemporary enterprise products, there are five product development strategies for companies: