真正明智的企业家都有一个共识,那就是,价格和竞争力是分不开的;而只有那些在价格上最有竞争力的企业家才最有可能成为赢家。他们还有一个共识,“侵略性”的价位是从竞争对手处抢得生意的最佳武器。侵略性定价,就是要将竞争者远远抛在身后,独享市场的一种灵活的定价策略。当个“侵略者”,你就独享了“价平”的名声,以后消费者一想到物美价廉就会想到你。然而,侵略性定价并不限于降价,涨价也同样适用。在侵略性定价上,中外一些成功企业对价格之剑的舞动千奇百怪,令人目不暇接,确实值得我们的企业家及经营者参考与借鉴。 There is a common understanding among truly savvy entrepreneurs that price and competitiveness are inseparable and that only those entrepreneurs who are most competitive in price are most likely to be winners. They also have a consensus that the “aggressive” price is the best weapon to grab a business from a competitor. Aggressive pricing, is to be far behind the competitors, exclusive market a flexible pricing strategy. When you become an “aggressor,” you enjoy the reputation of “price parity.” In the future, consumers think of you at a thought of being inexpensive. However, aggressive pricing is not limited to price cuts. Price increases also apply. In the aggressive pricing, some successful Chinese and foreign enterprises have all kinds of dances on the sword of price. They are dizzying and worthy of reference and reference by our entrepreneurs and managers.