“个性车牌”是依个人意愿表现自身的思想、情趣、习惯、喜爱和癖好而选择的车牌。2002年8月12日公安部决定在北京、天津、杭州、深圳四城市试点,发放“2002”式个性车牌,但仅过十天就被暂停执行。对于“个性车牌”的一“发”一“停”引出了许多法律上的思考。本文以此为起点,分析“个性车牌”发放中存在的法律冲突,并提出完善“个性车牌”发放规则的若个立法建议。 “Personalized license plate” is based on personal will to express their thoughts, taste, habits, favorite and hobby and choose the license plate. On August 12, 2002, the Ministry of Public Security decided to pilot the “2002” -type personalized license plate in four cities of Beijing, Tianjin, Hangzhou and Shenzhen, but was suspended for only ten days. For the “personality license plate” a “hair” a “stop” leads to many legal considerations. Based on this, this article analyzes the legal conflicts existing in the issue of “personalized license plate” and puts forward some legislative suggestions to improve the rules of issuing “personalized license plate”.