在市场营销教学中融入角色扮演,在某种程度上实现了营销教学新的变化,可以促使学生积极主动的去学习,将自身水平加以提升,从而实现学生的主导性。基于此,本文主要从以下几个方面进行分析,并对营销实践教学中使用该方法的具体情况进行了探讨,提供给需要的人员,供以借鉴。 In the marketing teaching into the role of play, to some extent, to achieve a new change in marketing teaching, can promote students to take the initiative to learn, to enhance their own level, so as to achieve the leading of students. Based on this, this paper mainly analyzes the following aspects, and discusses the specific situations of using the method in marketing practice teaching, which is provided to those who need it for reference.