搞好博物馆文化衍生品的开发,尤其是为游客提供高品质、多创意、实用性强的特色旅游纪念品,是当下服务和回报游客最有效的途径.同时,博物馆可以利用自身独有的资源优势,以旅游纪念品为代表的文化衍生品为载体,将传统文化与现代创意结合起来,从而实现社会效益和经济效益双丰收. It is the most effective way to serve and reward tourists nowadays to improve the development of museum cultural derivatives, especially to provide tourists with high quality, creative and practical tourist souvenirs. Meanwhile, the museum can make use of its own unique resource advantages , Cultural derivatives represented by tourist souvenirs as a carrier, combining traditional culture with modern creativity so as to achieve a double harvest of social and economic benefits.