关于商品化权的讨论引起了民法学界和民事司法的重视,体现了民法顺应时代的发展,确认人格标识商品化权及其法律地位,适应民事主体人格标识在商品化形势面前保护的需要。然而,商品化权到底如何界定,如何进行协调等,都还存在很多疑难问题。 The discussions about the right to commercialization have attracted the attention of civil law scholars and civil justice. It reflects the need of civil law conforming to the development of the times, confirming the right of commercialization and its legal status, and adapting to the protection of the civil subject’s personal mark in the process of commercialization. However, in the end how to define the right to commoditize, how to coordinate, there are still many difficult problems.