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奥运会已有百年历史,随着时代的发展,现代奥运会并不完全延续奥运会初期“非商业化”的原则。自1984年洛杉矶奥运会后,反而是商业化的发展保证了奥运会在全球范围内的辉煌和活力,使其成为世界范围内最重要的人类活动。当然,这些并不仅仅依仗商业化,和这个过程同样重要的是世界范围内全球化进程和信息传媒的同步发展。或者说,现代奥运会在世界范围内的传播和影响力是由自我的商业化、环境的全球化、科技发展的信息化共同促进的。
The Olympic Games have a hundred years of history. With the development of the times, the modern Olympic Games do not completely follow the principle of “non-commercialization” of the Olympic Games. After the 1984 Los Angeles Olympic Games, the commercialization of the Olympic Games has ensured the Olympic glory and vitality on a global scale, making it the most important human activity in the world. Of course, these are not just relying on commercialization. Just as important as this process is the simultaneous development of globalization and the information and media in the world. Or, the dissemination and influence of the modern Olympic Games in the world are jointly promoted by the commercialization of oneself, the globalization of the environment and the informatization of the development of science and technology.