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地面数字电视的发展对我国的文化事业和信息化进程有着重大意义,应将其放在振兴电子消费产业、节省频率资源和发展信息社会的国家战略框架内进行布局和发展。对于广电行业来说,地面数字电视是提高公共服务数量、质量和水平的重要方式,也是拓宽传播渠道、创建多元化盈利模式的难得机会。数字电视地面传输标准是整个数字电视产业技术标准的核心与战略出发点,在整个数字电视技术标准体系中,地面传输标准应用面最广,商业价值也最高。2006年8月18日,具有自主知识产权的中国数字电视地面广播传输系统标准被正式批准成为强制性国家标准。
The development of terrestrial digital television is of great significance to China’s cultural undertaking and informationization process. It should be laid out and developed within the national strategic framework of rejuvenating the electronic consumer industry, saving frequency resources and developing the information society. For the radio and television industry, terrestrial digital television is an important way to improve the quantity, quality and level of public services. It is also a rare opportunity to broaden the channels of communication and create a diversified profit model. Digital TV terrestrial transmission standard is the core and strategic starting point of the entire digital television industry technical standard. In the entire digital television technical standard system, the terrestrial transmission standard is the most widely used and has the highest commercial value. On August 18, 2006, China’s digital television terrestrial broadcasting transmission system with independent intellectual property rights was formally approved as a mandatory national standard.