奥美集团全球首席数码长Brandon Berger谈如何让数字化成为营销的核心平台,以及自己担任首席数码长的心得。新一轮的营销变革始于何时?答案可能众说纷纭。一个简单的划断是从世纪之交的2000年算起——虽然那时正值第一轮互联网泡沫破灭,但由于用户的普及,网络对于商业经济和人们日常生 Ogilvy’s Global Chief Digital Officer Brandon Berger talks about how digitization can become the core platform for marketing and his own experience as chief digital officer. The new round of marketing changes began when? The answer may vary. A simple cut-off begins at the turn of the millennium, even as the first round of the Internet bubble burst at that time, but due to the popularity of users, the Internet has become a reality for the business economy and people’s everyday life