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2006年年初,中央电视台围绕“纪念长征胜利70周年”这一主题,在多个频道、栏目、时段中以不同的视角和形式展开宣传,包括《我的长征》、《东方时空——铁流巾帼》、《社会记录——血战奇谋话长征》以及大量的新闻报道等。依托央视节目资源,央视国际网络采取全新的策划,从长征历史、人物故事、系列访谈、纪念活动等内容入手,突破常规模式,首次运用电子杂志、影音资料馆、网民大会堂等多媒体手段,以互动方式,展示出一个声情并茂、平易通俗、图文生动的“纪念长征胜利70周年”的阅读平台。
In early 2006, CCTV focused on the theme of “Celebrating the 70th Anniversary of the Long March’s Victory,” with different perspectives and forms in various channels, sections and time slots, including “My Long March”, “Oriental Time and Space - Ironclad ”,“ Social Records - Long March of Bloody War Odds ”and a lot of news coverage. Relying on the resources of CCTV, CCTV has adopted a new plan for its international network. Starting from the contents of the history of the Long March, personal stories, series of interviews and commemorative activities, the CCTV network breaks through the conventional mode. For the first time, it uses multi-media means such as electronic magazines, audio- Interactive way to show a passionate, easy-to-plain, graphic and vivid “to commemorate the 70th anniversary of the victory of the Long March ” reading platform.