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近年来,移动社交网络的迅猛发展引起了理论和实践领域的广泛关注。本文在对移动社交网络的特点进行分析的基础上,整合信息系统期望确认模型(ECM-IT)和信息系统成功模型(DM),并引人感知服务可达性因素,构建了移动社交网络持续使用模型。基于研究设计,我们回收了320份有效调查问卷,通过结构方程模型的方法对模型进行了检验分析,同时对促进移动社交网络的持续使用提出了针对性的建议。
In recent years, the rapid development of mobile social network has aroused widespread concern in the field of theory and practice. Based on the analysis of the characteristics of mobile social networks, this paper integrates information system expectation model (ECM-IT) and information system success model (DM), and introduces the perceived service reachability factors to construct mobile social network Use model Based on the research design, we collected 320 valid questionnaires, tested and analyzed the model through the structural equation modeling, and put forward specific suggestions to promote the continuous use of mobile social networks.