民俗是一种无形的文化资源,其价值在现代旅游中日益凸显,目前,民俗旅游已经成为非常具有吸引力的旅游项目之一,咸阳作为陕西的旅游重地,对于民俗旅游的开发尤为重要。未来不久,民俗旅游将成为现代旅游的主要模式之一。因此,提高旅游品位的关键就是要把握并利用好民俗这一优势资源。 Folk custom is an intangible cultural resource whose value has become increasingly prominent in modern tourism. At present, folk custom tourism has become one of the most attractive tourist projects. Xianyang, as a tourist destination in Shaanxi, is especially important for the development of folk custom tourism. Soon the future, folklore tourism will become one of the main modes of modern tourism. Therefore, the key to improve the quality of tourism is to grasp and make good use of the advantage of folk resources.