近年来,清真食品进入快速发展期,宁夏是主要生产基地。在介绍清真食品市场的基础上,运用swort分析法对宁夏清真食品进行研究,较系统地阐述了宁夏清真食品营销存在的问题及影响因素,最后提出了一些适合宁夏清真食品发展的营销策略建议。 In recent years, halal food entering a period of rapid development, Ningxia is the main production base. On the basis of introducing the market of halal food, the article uses swort analysis method to study the halal food in Ningxia, and systematically expounds the problems and influential factors of halal food marketing in Ningxia. Finally, it puts forward some marketing strategies and suggestions for the development of halal food in Ningxia.