当前,广告设计教学中存在传统设计教育缺乏教育成效、广告设计课程发展过于孤立、计算机辅助设计技术有待深化等问题。强化高校艺术设计专业广告设计教学创新,应该创造符合设计需求的教育模式,强化企业实践的推动作用,使思维形式和设计技能相互融合,将民族元素融入现代设计中。 At present, there are some problems in the teaching of advertisement design, such as the lack of effective education in traditional design education, the isolation of advertising design course and the deepening of computer-aided design. In order to strengthen the innovation of advertising design and teaching in art design profession, we should create an education model that meets the needs of design, reinforce the impetus of business practice, integrate the thinking form and design skill, and integrate ethnic elements into the modern design.