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2013年上半年,移动互联网和网络视频的迅速崛起(工信部和中国互联网信息中心发布的数据显示,1至6月份前者业务收入超过851亿元,月均增幅超过51%,网络视频用户为3.89亿,净增1678万人,网民中上网收看视频比例达65.8%),带动了网络内容提供商、集成播控平台和网络运营商的转型升级,也使“三网融合”和移动互联网环境下网络广播电视台的内容创新、传播创新和管理体制创新问题更加突出。本文以上海、山东、江苏、安徽、湖北
The rapid rise of mobile Internet and online video in the first half of 2013 (The data released by the MIIT and China Internet Network Information Center show that from January to June, the former business revenue exceeded 85.1 billion yuan, an average increase of more than 51% and the number of online video users was 389 million , A net increase of 16.78 million, 65.8% of Internet users watching video on the Internet), which has led to the transformation and upgrading of network content providers, integrated broadcasting platforms and network operators, and also enabled “triple play” and mobile Internet environment Under the network radio and television content innovation, innovation and management system innovation is more prominent. This article takes Shanghai, Shandong, Jiangsu, Anhui and Hubei