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中国幅员的辽阔,经济发展的不平衡和消费的梯度性,决定了在今天这个阶段,品牌必须上山下乡。广袤的中国二、三级市场,孕育着品牌与广告最为诱人的、全新的增长空间。
The vast territory of China, the imbalance of economic development and the gradient of consumption have determined that at this stage of the development the brand must go to the mountains and go to the countryside. The vast second and third tier markets in China have created the most attractive and brand new growth space for brands and advertisements.