广告作为一种手段就要有其高明之处,为更好地促成这一消费过程,广告语便显得尤为重要,而在众多汉语广告语的应用案例中,谐音广告语占了很大的比重。本文将从语用角度,运用语用表达效果对其解读,并从文化语言学角度探究其发展的文化根源。 Advertising as a means to have its own cleverness, in order to better facilitate the consumption process, slogans is particularly important, but in many cases of Chinese slogans, the application of homophonic advertising accounted for a large proportion . This essay will use pragmatic expression to interpret it from the pragmatic perspective and explore its cultural roots from the perspective of cultural linguistics.