球经济一体化和国内相对买方市场的形势使企业经营竞争正在由供给产品的生产与服务的较量 ,转向更高阶段的发展品牌战略 ,用产品名牌占领市场。最突出的是家电行业 ,从洗衣机到电视、冰箱 ,继而ＶＣＤ和微波炉、空调器 ,呈扇形扩大 ,在同一技术档次上全面展开 ,既表现为各国市 Ball economic integration and the relative situation of the domestic buyer market make business competition is from the supply of products and services to the contest turned to a higher stage of the development of brand strategy, brand name products occupy the market. The most prominent is the appliance industry, from washing machines to TVs, refrigerators, and then VCD and microwave ovens, air conditioners, fan-shaped expansion in the same technical level in full swing, both for the performance of various countries and cities