近年来中国动画虽然发展迅速,但整体水平不高,中国如何从一个动画大国成为动画强国,关键的因素在于创意。中国动画创意难,难在哪里?笔者从人才教育理念,动画创作定位,产业化影响,开发本土文化资源及知识产权保护这五个方面对影响创意产生的因素进行分析。 Although Chinese animation has developed rapidly in recent years, its overall level is not high. The key factor for China to become an animation powerhouse from an animation powerhouse lies in its creativity. Difficulties in China’s animation, where is the difficulty? The author analyzes the factors that affect creativity from five aspects: the concept of talent education, animation creation, industrialization, development of local cultural resources and intellectual property protection.