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顾客回头率是某个企业的顾客再购买的次数,反映了企业对顾客的保持能力以及顾客对企业的忠实程度。国外一项研究表明,顾客回头率提高5%,利润就增加25%到85%。顾客回头率的提高必然导致企业营销成本下降,同时,忠实的顾客还能不断增加企业新的业务,因为顾客有时是非常出色的推销员。顾客充当推销员的角色通常会有利于对复杂产品的购买。遗憾的是,许多企业通过各种活动开辟销售渠道,不断争取新顾客并向他们推销自己的
The customer’s return rate is the number of times that a company’s customers purchase it again, which reflects the company’s ability to maintain customers and the degree of customer loyalty to the company. A foreign study shows that customer retention rates increase by 5% and profits increase by 25% to 85%. The increase in customer retention rate will inevitably lead to a decrease in the marketing cost of the company. At the same time, loyal customers will continue to increase new business operations, because customers are sometimes very good salesmen. The role of the customer as a salesman will usually facilitate the purchase of complex products. Unfortunately, many companies open up sales channels through various activities, constantly strive for new customers and sell themselves to them.