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随着我国社会经济的不断发展和人们生活水平的逐步提高,人们对电力的要求也越来越高。对当前的电力企业来说,良好的电力营销管理是提高企业经济效益和发展的重要环节。而如何有效的对电力营销进行管理,就成为了管理人员应该热切关注的话题。本文通过对新时期的电力营销管理创新进行分析,结合我国目前电力营销的具体情况来分析管理和创新的主要方向。
With the continuous development of our country’s social economy and the gradual improvement of people’s living standards, people’s demands for electricity are also getting higher and higher. For the current power companies, a good power marketing management is to improve economic efficiency and development of an important part. How to effectively manage power marketing has become a topic that managers should pay close attention to. This article analyzes the innovation of power marketing management in the new era and analyzes the main directions of management and innovation based on the current situation of power marketing in our country.