招贴设计中,笔墨具有有异于国画和书法的独特性。在招贴设计中,要对这一传统文化内涵进行适宜的探索,取其形,延其意,继而传其神。现代招贴设计要立足于民族文化,在传统艺术的土壤中汲取精华,用现代设计反映传统文化,传达现代感和时代感,这应成为当今国内设计工作者需要承担的责无旁贷的历史使命。 Poster design, the ink has different from the unique Chinese painting and calligraphy. In the design of the poster, it is necessary to carry on the proper exploration to the connotation of this traditional culture, take its shape, delay its meaning, and then pass on its deeds. Modern poster design should be based on the national culture, to draw the essence in the traditional art of the soil, to reflect the traditional culture with modern design, to convey a sense of contemporary and contemporary, which should become today’s domestic design workers need to shoulder the historic mission of responsibility.