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亚里士多德在《修辞学》中将演说说服三要素归纳为ethos,pathos与logos;中国先秦诸子就游说说服活动也有大量精辟的见解。用现代的观念和术语来概括即话语权力,通过语言表述作用于他人的活动。对比中西古典修辞学有关此问题的论述,可以使我们透过说服这一修辞活动,寻求到两者哲学和文化层次上更深一层的内涵。
Aristotle summarized the three elements of speech persuasion as ethos, pathos and logos in “Rhetoric”; there is also a great deal of brilliant insight on the activities of persuasion and persuasion by Chinese pre-Qin philosophers. Use modern concepts and terminology to summarize the power of discourse and to act on the activities of others through language. Comparing the rhetoric of the East and the West about this issue can enable us to persuade this rhetorical activity to seek deeper connotations on the two philosophical and cultural levels.