伴随着报刊零售业务的快速发展,特种零售发行业务以其较强的市场化特征而焕发出旺盛的生命力。相对传统的报刊订阅业务,特发零售业务市场化特征相当明显,主要体现在几个方面:一是经营风险比较大。相比传统报刊订阅业务“先收款、后送报”的只赚不赔,特发零售业务却是“先预订、 With the rapid development of the retail business of newspapers and periodicals, the special retail distribution business has shown its vitality with its strong marketization features. Compared with the traditional newspaper and periodical subscription service, the market-oriented characteristics of the special services and retail business are quite obvious, mainly reflected in several aspects: First, the business risk is relatively large. Compared to the traditional newspaper subscription business “first payment, after delivery,” earn nothing, idiopathic retail business is "first book,