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没有人会否认中国汽车业特别是轿车市场的火爆,2002年325万辆的产量、62％的销售增长,2003年400万辆产量无不令人热血沸腾,但更多人看到的是这个产业迅猛增长背后所隐藏的种种担忧:外资、民间资本纷涌入,生产规模不断扩大,“产量等于销售额”的日子还能过多久?加剧的市场竞争和不断下调的价格还能让那些汽车制造商威风依旧吗? 汽车行业内部子行业分化明显,其中轿车一枝独秀,是汽车总销量增长的推动力量,且对汽车整体销量的贡献比例不断增加,从2001年的30.35％、2002年34.6％到2003年上半年达41.57％,呈逐年上升态势。 汽车产能的扩大会导致供给的增加,因此产能过剩、需求不断扩大能否消化产能的增长,以及二者博弈过程中的价格问题都将是影响汽车行业利润的重要因素,另外,成本问题也是另一重要影响因素。
No one will deny that the Chinese auto industry, especially the sedan market, is hot. In 2002, the output of 3.25 million units, 62% of the sales growth, and 4 million units of output in 2003 were all very popular. But more people saw this industry being swift and violent Hidden behind growth concerns: the influx of foreign capital and private capital, the continuous expansion of production scale and the long period of “production equivalent to sales”? Increasing market competition and declining prices will also enable those car manufacturers The prestige is still the same? The differentiation of the sub-sectors in the automobile industry is obvious. Among them, the cars outshine others, which is the driving force behind the growth of the total sales volume of automobiles and the contribution to the overall sales volume of automobiles is increasing from 30.35% in 2001 to 34.6% in 2002. In the first half of the year reached 41.57%, showing a rising trend year by year. The expansion of automobile production capacity will lead to an increase of supply. Therefore, overcapacity, increasing demand for digesting production capacity, and the price problems during the game will all be important factors affecting the profitability of the auto industry. In addition, the cost issue is also another An important factor.