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中小企业是商业生态系统中参与合作及创新的重要主体,其商业模式在企业绩效和持续发展中起到了关键作用。为探索中小企业的商业模式特性与企业绩效间的关系,对江浙290家中小企业进行数据调研与分析。研究发现:中小企业商业模式的价值共创性和创新性对其绩效具有显著的正向作用,商业模式的难以模仿性在价值共创性、创新性与企业绩效间起到显著的中介作用。研究结论一方面深化了商业模式特性与绩效之间的作用机理,另一方面为中小企业通过改善商业模式特性提升绩效提供实践参考。
Small and medium-sized enterprises (SMEs) are an important part of the business ecosystem involved in cooperation and innovation. Their business models play a key role in business performance and sustainable development. In order to explore the relationship between SMEs’ business model characteristics and business performance, 290 SMEs in Jiangsu and Zhejiang were surveyed and analyzed. The research found that the value co-creation and innovation of SME business model have a significant positive effect on its performance, and the intractability of business model plays a significant intermediary role in value co-creation, innovation and business performance. The conclusions of the study deepen the mechanism of the interaction between business model characteristics and performance on the one hand, and provide practical reference for SMEs to improve performance through improving business model characteristics.