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高校学生的生活已经渐渐离不开校园网络媒体,校园网络媒体的建设和发展也成为高校文化建设的重点之一。校园网络媒体特别是高校网络媒体作为一种特殊的媒体形式正日渐崛起,在传播特点、功能定位等方面有其创新和独到的地方,同时在发展过程中难免也存在缺陷和不足。本文以山东大学“学生之家”网站为例,介绍高校网络媒体,阐述功能定位,分析现状问题与前景,对于如何更好的建设高校网络媒体进行积极的探索与研究。
The life of college students has gradually become inseparable from the campus network media, the construction and development of campus network media has also become one of the focuses of the cultural construction of colleges and universities. Campus network media, especially college network media, is emerging as a special form of media. It has its own innovation and unique features in terms of communication features and function orientation. At the same time, there are inevitably flaws and shortcomings in the development process. This paper takes Shandong University “Student House ” as an example, introduces the university network media, elaborates the functional orientation, analyzes the status quo and prospects, and conducts active exploration and research on how to better construct the university network media.