在中国都市报蓬勃发展的进程中,始终伴随着两个主题词——贴近性与主流化。20世纪90年代中期,都市报诞生之初,鲜明的贴近性特点胎记般为都市报打上了深深烙印,几乎同时,内容同质化和恶性竞争下出现的煽情、虚假报道,也一度使一些都市报成为“地摊小报”的代名词和新闻界诟病的对象。都市媒体集体反思和理性思考的结论是,如果说“贴近性”是都市报 In the vigorous development of China’s metropolis daily, there are always two keywords: closeness and mainstreaming. In the mid-1990s, when the Metropolis was born, the distinctive features close to the birthmark were deeply imprinted on the metropolitan newspapers. At the same time, the sensational and false reports that emerged during the homogenization and vicious competition of content also made some City News became a synonym for “stalls” and the media criticized the object. The collective media reflection and rational thinking of urban media concludes that if we say that “proximity” is a metropolitan newspaper