论文部分内容阅读
现代广告设计实践教学要兼顾广告学、设计学和传播学理论,适应市场对广告设计人才的需求,培养懂市场、擅经营、能设计的复合型应用人才,媒介的发展已经使消费者的消费观念和消费方式发生了改变,数字化发展已成为今后广告传播的主体趋势,本文探讨了数字媒体时代的广告设计实践教学和现代广告设计人才的培养方式。
Modern advertising design practice teaching should take into account the advertising, design and communication theory, to adapt to the market demand for advertising design talent, training to understand the market, good at operating, can design complex application personnel, media development has made consumer spending The concept and mode of consumption have changed. The development of digitization has become the main trend of advertising dissemination in the future. This article explores the practical teaching of advertising design in the digital media age and the ways of cultivating modern advertising design talents.