一、文化与市场营销在社会环境中,人们的所思、所言、所行无不受其影响,无时无刻不感到文化的存在,但它又常常是看不见、摸不着的,似乎难以把握。文化是一个广泛而丰富的概念。文化渗透在社会生活的方方面面,它无所不在。简单地说,文化是生活方式的总和,它包括诸如一般行为、信 I. Culture and Marketing In the social environment, what people think and say, what they do is affected by it, and they feel the existence of culture all the time. However, it often can not be seen or touched, and it seems that it is hard to grasp. Culture is a broad and rich concept. Cultural infiltration in all aspects of social life, it is omnipresent. Simply put, culture is the sum of lifestyles, which include such things as general behavior, faith