志愿者是亚运会成功举办的重要组成部分,本文通过对广州亚运会志愿者服务激励管理措施的研究,结合志愿者参与服务的动机,对完善志愿者激励提出了建议。外在激励措施要建立法律保障制度、全面宣传职员制服务;内在激励措施要明确志愿服务目标,丰富志愿服务的内容,有效对志愿者进行培训。 Volunteers are an important part of the success of the Asian Games. In this paper, through the study of Guangzhou Asian Games volunteer service incentive management measures, combined with the motivation of volunteers to participate in the service, this article puts forward suggestions to improve the volunteer incentives. External Incentives To establish a legal guarantee system, a comprehensive publicity of staff services; internal incentives should be clear volunteer service objectives, enrich the content of volunteer services, effective training of volunteers.