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10月23日至24日.新加坡“明星带你游湖北”旅行团一行120余人再访武当。旅行团参访了玉虚宫、金顶、南岩等景点,并习练太极拳,品尝武当素斋。该团由新加坡知名主持人李腾率队,均为华裔。“明星带你游湖北”系列旅行团是湖北省旅游委创新营销方式,与新加坡组团社组成旅游推广联合体,共同开拓新加坡市场的营销活动。采用“明星号召,粉丝随游”的组团模式,自2014年开始,连续举办了3届,已成为新加坡游客关注的品牌活动。武当山积极参与该活动,并成为重点推广的景区。
From October 23 to 24. Singapore’s “Star Take You Tour to Hubei” Tour Delegation More than 120 people from his party visited Wudang. Tour groups visited the Yu-yu Palace, Golden Summit, South Rock and other attractions, and practice Tai Chi, Wudang vegetarian taste. The regiment led by Singapore-based host Li Teng, both Chinese. “Star with you tour in Hubei ” series of tours is the innovative marketing of Tourism Commission of Hubei Province, and Singapore tour groups formed a tourism promotion consortium together to explore the marketing of the Singapore market. Adopting the grouping mode of “star appeal, fans follow the tour”, since 2014, it has been held continuously for three times and has become a brand activity that Singapore tourists are concerned about. Wudang Mountain actively involved in the event and become a key promotion area.