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对于付费数字电视集成商来说,用户量无疑是最重要、最基础的经营指标。目前,中数传媒、上海文广、北广鼎视基本形成了三足之势。随着各地整体转换进程次第展开,如何建好渠道、圈到用户、留住观众,考量着集成商的商业智慧和营销基本功。11月底,上海文广宣布用户量突破百万;中数传媒则借着高清频道寻求与电视机厂商的捆绑;鼎视传媒在12月上旬正式宣布其平台正式投入运营——过去这一年,他们都做了什么?为什么这么做?还想怎么做?本期,我们的记者分别采写了有关上海文广和中数传媒的发展近况;下期,将关注鼎视传媒正式投入运营之后的策略,希望能带给读者更多的实用讯息。
For paid digital TV integrators, the amount of users is undoubtedly the most important and most basic business indicators. At present, the number of media, Shanghai Media Group, North Canton Ding as the basic form of a three-legged trend. With the overall conversion process throughout the first start, how to build a good channel, loop to the user, retain the audience, considering the integrators business intelligence and marketing basic skills. At the end of November, Shanghai Media Group announced that the number of users exceeded one million; media in the medium sought high-definition channels to bundle with TV makers; and DingTV Media formally announced its platform was officially put into operation in early December - in the past year, What are they doing? Why do? Also want to do? In this issue, our correspondents were written about the development of SMG and medium media in the current situation; the next issue, will be concerned about the strategy after the official launch of TV media, Hope to bring readers more practical information.