我国的产品种类丰富,但与之相匹配的包装却长期得不到重视,地域性弱,品牌缺乏。本文试图通过对我国产品包装的现状分析,探索产品包装和地域文化之间的关系。 Our country’s product range is rich, but the package that matches it has not received the attention for a long time, the locality is weak, the brand lacks. This article tries to explore the relationship between product packaging and regional culture by analyzing the present situation of product packaging in our country.