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由中国最大的专业营销杂志《销售与市场》联合系列权威媒体、国内外学术机构发起的年度大型巅峰交流平台2007中国营销盛典于12月14～15日在北京梅地亚中心隆重召开。这也是中国营销盛典的五周年庆。在14日早上的主论坛上,汇智咨询公司总裁、前惠普(中国)首席知识官高建华在主题演讲《创新·融合·全球竞争力》中,提出了一个尖锐的问题:中国品牌出了国门还能靠策划吗?他认为,本土企业所赖以发家的广告轰炸、造星运动、
China’s largest marketing magazine “Sales and Marketing” series of authoritative media, domestic and international academic institutions launched the annual large-scale peak exchange platform 2007 China Marketing Festival held in December 14 ~ 15 in the Beijing Metro Center solemnly held. This is also the fifth anniversary of China’s marketing ceremony. In the main forum on the morning of the 14th, Gao Jianhua, president of Huizhi Consulting Corporation and former chief knowledge officer of Hewlett-Packard (China), put forward a sharp question in the keynote speech of “Innovation, Integration and Global Competitiveness”: Chinese brands out of the country But also by planning it? He believes that the local enterprises rely on fortune advertising bombing, star movement,