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新媒体的出现给传统媒体带来了挑战,以信息资源的丰富性和传播的快速性等多种特征,成为自传统媒体以来人们获取信息和进行交流的重要渠道,成为当前大学生沟通和交流的主要方式。新媒体技术的发展一方面给人们获取信息、沟通交流提供了极大的便利,另一方面也带来了信息发布失控的不良现象,尤其是一些不良信息的传播影响了当前学生正确价值观的形成,对高校思想政治教育工作产生了不利影响。高校教育工作者应结合新媒体的信息传播特征和当前思想政治教育工作的情况,积极调整教育理念,拓宽教育渠道和方式,不断加强和改进高校学生思想政治教育工作现有情况。
The emergence of new media has brought challenges to the traditional media. With the rich features of information resources and the rapidity of dissemination, the emergence of new media has become an important channel for people to access information and communicate since the traditional media and become the current communication and exchange among college students Main way. On the one hand, the development of new media technology provides great convenience for people to acquire and communicate information, on the other hand, it also brings about the bad phenomenon that information release is out of control. In particular, the spread of some bad information has affected the formation of the current students’ correct values , Adversely affected the ideological and political education in colleges and universities. College educators should combine the information dissemination characteristics of the new media and the current ideological and political education work, actively adjust the educational philosophy, broaden the channels and ways of education, and constantly strengthen and improve the existing situation of ideological and political education for college students.