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本文选取在塑造武汉市城市形象中的典型形象黄鹤楼,从景区传播、诗词传播、官方对外传播、延伸产品传播、社会化媒体传播五个方面对黄鹤楼这一文化符码进行阐述,并针对其存在的缺陷和不足提出合适的符号传播策略。
This article selects the Yellow Crane Tower which is a typical image in the city image of Wuhan, expounds the cultural symbol of Yellow Crane Tower from five aspects: scenic spot dissemination, poetry dissemination, official external communication, extending product dissemination and social media dissemination. And proposes the appropriate symbolic communication strategy according to its existing defects and deficiencies.