将企业建成一个营销导向的组织,是所有经营者追求的目标,因为只有树立起营销导向,才能正确处理企业与顾客之间所存在的千丝万缕的关系,而顾客是企业存在的前提。但是,营销往往被认为是理念性的东西,具体怎么实施营销成为企业经营活动中的一大难题。主观上,营销可以被简单地分解为市场活动和销售活动,我们 Building a business into a marketing-oriented organization is the goal pursued by all operators, because only by establishing a marketing orientation can we properly handle the inextricable relationships that exist between enterprises and customers, and customers are the preconditions for the existence of an enterprise. However, marketing is often regarded as something of a concept, and how to implement marketing specifically becomes a major challenge in business activities. Subjectively, marketing can be simply broken down into marketing and sales activities for us