面对政务微博的红火,报纸、电视、广播等传统媒体在微博使用方面如何实现深度融合、以“微博力”提升影响力?有哪些路径与办法?怎样理解微博即将进入“精神物质”和商业化时代?一、传统媒体在微博使用方面的不足与缺点 In the face of the booming government microblogging, traditional media such as newspapers, TV and radio, how to realize the in-depth integration of the use of microblogging, and how to enhance the influence by using “microblog power”? What ways and means are there? “Spiritual substance ” and the era of commercial? First, the traditional media in the use of Weibo deficiencies and shortcomings