“坐地日行八万里,巡天遥看一千河”。每当夜幕降临,上海数百万的家庭做着同一件事情:阖家围坐在电视机旁。“电视革命”将上海每一个人、每一个家庭与世界联系起来。据上海市城市社会经济调查队不久前的调查表明,上海市民信息来源的第一媒介是看电视。由于电视媒介在上海居民生活中的重要性日益增强,电视受众的收视率调查也就日益重要。 “Sitting on the line eighty thousand miles, watching a thousand days to see the sky.” Every night falls, millions of families in Shanghai do the same thing: the family is sitting around the television. The “TV revolution” links everyone in Shanghai and every family to the world. According to a recent survey conducted by the Shanghai Urban Social-Economic Investigation Team, the first medium for Shanghai citizens’ sources of information is watching television. Due to the growing importance of the television medium in the lives of Shanghai residents, the survey of television audience ratings is also becoming increasingly important.