论文部分内容阅读
第46届法国“戛纳广告节”于日前落下帷幕。这次广告节云集了全球8千多名广告界英才,亮相交流的电视广告片、报刊广告、海报、网页广告多达13102个。在本届广告盛会上,全世界同行走到一起,为最新潮流把脉,但得出的结论令人胆战心惊:昨天的广告已经和昨天一起死亡! 难道现代广告黄金信条——以美国的“梦幻机器”诱惑消费者——竞走到了它的尽头?摒弃传统的新浪潮到底是何种模样?上一次新浪潮发生在1997年的戛纳广告节
The 46th French “Cannes Advertising Festival” came to an end recently. This festival brings together more than 8,000 advertising professionals worldwide, appeared in the exchange of television commercials, newspapers and magazines, posters, web advertising up to 13102. In this advertising event, all walks of life around the world come together for the latest trend of the pulse, but the conclusion is scary: Yesterday’s advertising has died with yesterday! Do modern advertising gold credo - the United States, “Dream Machine ”Temptation of consumers - Walk to the end of it? Abandon the traditional new wave in the end is what kind of appearance? The last wave of Cannes Advertising Festival in 1997