十多年前,笔者在一次企业价值观的专题讲座结束时,慷慨激昂地对台下的企业创始人和职业经理人说:“东宇企业,基业长青。”当时,我赢得了热烈的掌声。但几年过后,这个明星企业就衰落了。之后,我又看到众多的卓越企业都没有能够续写辉煌,苦苦挣扎在泥沼之中。为什么?再之后,当我看到“优秀是卓越的大敌”时,如醍醐灌顶。可惜,很多人对此熟视无睹。于是,我一直期待与吉姆·柯林斯展开一次对话,希望用他的声音唤醒依然陶醉在卓越之中的那些美梦。 More than a decade ago, at the end of a seminar on corporate values, the author said to the founder and professional managers under the stage of impunity: “Dongyu Enterprise, Everlasting.” At that time, I won the warmth applause. But a few years later, the celebrity business declined. After that, I saw many outstanding enterprises are unable to write brilliant, struggling in the quagmire. Why? Later, when I saw “excellent is the enemy of excellence ”, such as 醍 醐 empire. Unfortunately, many people ignore this. So, I have been looking forward to a dialogue with Jim Collins, hoping to use his voice to awaken the dreams still reveling in excellence.