客户关系管理即CRM,近年来应用十分广泛,在出版社中,大都以营销部门为核心开展,对编辑部门而言,则开展得相对较少。本文以大学出版社为例,阐述如何对作者资源开展客户关系管理。 Customer relationship management (CRM) has been widely used in recent years. In the publishing houses, most of them are based on the marketing department, but relatively little to the editorial department. This article takes University Press as an example to illustrate how to carry out customer relationship management on author resources.