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近10年来,我曾去过20多个国家旅游、考察。有时也在问自己:花那么多时间、金钱,不远万里去某国参观一个景点,它给我带来了怎样的体验,满足吗?值得吗? 国外旅游市场及其产品都比较丰富、完善,品牌营销策略和手段相对成熟,从中可以摸索出一些规律供国内参考。比如美国洛杉矶迪斯尼乐园展现的是动态情景,强调游客的参与感,德国法兰克福欢乐谷同样也是动态结合参与,而法国巴黎罗浮宫则是静态的情景,强调观赏的价值,悉尼歌剧院也是静态结合观赏,英国莎士比亚故居也在于此。
In the past 10 years, I have been to more than 20 countries to visit and study. Sometimes ask yourself: spend so much time, money, traveled to a country a few miles to visit a scenic spot, it brought me what kind of experience to meet it? Worthy? Foreign tourism market and its products are more abundant, perfect, Brand marketing strategies and tools are relatively mature, from which we can explore some of the rules for domestic reference. Such as the United States Los Angeles Disneyland show is a dynamic scenario, emphasizing the sense of participation of tourists, Frankfurt, Germany is also a dynamic combination of participation in the same, and the Louvre in Paris, France is a static scenario, emphasizing the value of viewing, Sydney Opera House is also a static combination of ornamental This is where the former Shakespeare House is located.