贵州动漫是一种文化载体,传达的是精神文化内涵,注入到动漫作品中的贵州文化基因,使民族文化艺术得以传播和继承下去。民族文化多元化发展为贵州动漫研究提供了宝贵而丰富的资源,动漫艺术的受欢迎程度与受众审美心理密切相关,不同受众群体所喜爱的动漫艺术作品不同。本文从艺术审美的维度阐述了审美心理对受众选择意识的影响,细分了动漫受众群体并分析其消费能力,为直接和间接动漫产品的研发提供参考。 Guizhou animation is a cultural carrier, conveying the spiritual and cultural connotation, into the Guizhou cultural gene in animation works, so that the national culture and art can be spread and inherited. The diversified development of ethnic culture provides precious and abundant resources for Guizhou animation research. The popularity of animation art is closely related to the aesthetic psychology of audience, and the animation works of art different from audience are different. This article elaborates the influence of aesthetic psychology on audiences’ selection consciousness from the artistic aesthetic dimension, subdivides animation audiences and analyzes their spending power, and provides reference for the direct and indirect animation product development.